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Restaurant Chain90 days
Spice Route
From 4K to 280K followers in 90 days through reel-led storytelling.
A 6-outlet restaurant chain wanted footfall, not just followers. We turned the kitchen into a content studio.
Followers
4.2K281K
+66x
Avg. reel views
900180K
+200x
Walk-ins/week
1.1K3.4K
+209%
Reservations
40/wk320/wk
+700%
The challenge
Spice Route had strong food but weak digital presence. Reels were inconsistent, posting was sporadic, and the brand felt invisible against newer F&B competitors.
Strategy
- Position the head chef as the on-camera protagonist
- Build a weekly format library: behind-the-pass, customer reactions, signature-dish breakdowns
- Tie every reel to a redeemable in-store offer
Execution
- Shot 4 days/month on-location across two flagship outlets
- Edited and shipped 18 reels/month with native sounds
- Boosted top 3 reels/month with ₹15K spend each
Results
- 6 reels crossed 1M views
- Two outlets booked out for 8 weeks straight
- Brand search volume up 340% on Google Trends
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