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Fitness Studio180 days
Forge Fitness
0 to 50K members on Instagram for a single-studio gym brand.
A neighborhood gym became a city-wide fitness brand through a creator-led social engine.
Followers
1.2K52K
+43x
Avg. engagement
1.8%7.4%
+311%
Trial sign-ups/mo
24410
+1608%
Member LTV
₹18K₹34K
+88%
The challenge
Generic gym content with no character. Coaches were camera-shy and the brand had no voice.
Strategy
- Cast 3 head coaches as on-camera personalities
- Build weekly serialized formats: form-checks, transformations, mindset reels
- Convert engaged viewers via DM-funnels into trial bookings
Execution
- Trained coaches on hook delivery and short-form pacing
- 24 reels/month + 8 carousels
- Added a chatbot DM-funnel that booked free trials in 2 messages
Results
- Two coaches crossed 100K personal followers
- Studio expanded to 3 locations within the campaign
- Trial-to-member conversion at 41%
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