← All Case Studies
Real Estate30 days
Nordwell Realty
12 micro-creators booked 64 site visits in 30 days.
A premium realty group used a tightly-briefed influencer campaign to fill the top of their sales funnel.
Creators activated
012
—
Reach
—2.1M
—
Site visits
6/mo64
+966%
Cost/site visit
₹4.2K₹1.1K
-73%
The challenge
Cold paid ads were producing curious clicks but not serious buyers willing to visit the property.
Strategy
- Cast lifestyle creators in the buyer-persona income bracket
- Brief each creator with the property as a backdrop, not the subject
- Drive a clear CTA: book a private walkthrough
Execution
- On-property shoots over 4 weekends
- Whitelisted top 3 creator posts as paid ads
- Booking calendar gated by lead-qualifying form
Results
- 64 qualified site visits
- 11 closures within 60 days
- Cost-per-visit dropped 73%
Next up